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Lead generation tips to build your business

The most important step in lead generation is creating a lead capture page, says Ted Makovsky

Lead generation is critical for any business and if it is done right. The first thing to begin this lead generation process is to create an automated system to send prospects information about your products and business opportunity. This tool is called a lead capture page. The purpose is to gather personal information like name, email address and telephone number. You can then follow-up with this lead.

When building a lead generation capture page, have a headline that captures the leads attention. Statistics show that if you do not capture their attention in 10 seconds, 9 out of 10 people will leave your page. Then provide them with some interesting information.

The next tool to automate your lead generation efforts is an autoresponder. When your lead enters in their information on your site, it triggers a series of follow-up e-mails. Follow-up is very important.
Now that you have your lead generation website up and running, you will need to drive traffic to it. Here are 5 ways you can do it

1. Press Releases – Press Releases are a very good way to drive quality traffic to your lead generation website. If you have a unique product, opportunity, or have a unique story, the press is one of the quickest ways to get your news out to the public.
2. Online Advertising – There are many different ways to advertise online, but some of the most effective ways is to list your lead generation website in the online directory’s, get your advertising in online newsletters or ezines that relate to your Product or Business.
3. Search Engines – There are 2 different ways to get your website listed in search engines: free and paid listings. To get listed for free in the search engines, you may have to hire a professional to optimise your website to get the listing you desire and it can be expensive. Most people prefer to pay for listings.
4. Article Marketing – This can get your website a great deal of exposure. With every article, include your website in the authors resource box. Not only will people read your articles, but if publishers like them, they have the right to republish your articles as long as they include your personal information included.
5. E-Mail Joint Ventures – This is when you contact someone who has a very large database of subscribers for a specific niche. You can give these list owners a percentage or compensate in one way or another and have them send out your website to their list of subscribers.
The most important step in lead generation is creating a lead capture page that compels people to give you their information to receive more information about your products or business opportunity.