Transform your business

Quality MLM lead gathering

How to generate responsive leads, by Roger Smith

When it comes to lead capture pages, ask for as little information as possible. You are trying to guide and persuade as many leads as you possibly can. What information makes you feel uneasy handing over to someone you have never met before goes for the majority of people online. The more information you ask for, the less likely folks are to hand it over. Conversion rates generally relate to the amount of information requested, the lower the conversion rate you have the more information you asked for on your capture page. This holds especially true for lead-generating conversions.

Your visitors expect to get something in return for their information they provide to you. What your visitors have to provide should not be more than they perceive necessary. The more information you want your visitors to provide, you will have to provide more value in relation to the request.

You will want to provide the same value for the more information you ask for on your webpage. If you wouldn’t provide your daytime phone number, street address and desired income for a newsletter then you need to ask for as little as possible. With internet marketing, you are probably better off simply asking for the names and email addresses if you aren’t going to provide incentives.

You will want to ask for information relating to your message. If prospects get it, they will become leads.

Your visitors’ attention span is about less than 3 seconds. Due to back buttons on many computer mice, some online market researchers have stated less than 1 second. The bottom line is, if visitors can't quickly get your content or see where they need to go, they won't stick around and you will not have a lead. Don’t create pages that are very long where the user has to scroll endlessly to the bottom of the page. Break up your content into short and sweet bites with proper navigation structuring. You want to make your site is presentable and easy to navigate.

It is your responsibility to help your visitors convert to a lead as soon as they land on your site. You need to focus on your numbers to see what is working and what isn’t working to better tune your campaign.